The next 90 days will focus 100% on paid campaigns: moving from awareness into Traffic and Lead Generation activity designed to create website visits and patient enquiries.
0% organic posting in this plan
Traffic + Lead Generation
More patient enquiries
Magical Smiles already has active awareness activity and visible content around the team, services, payment options, and teeth whitening. The opportunity now is to move people from recognition into clearer next steps, such as visiting the website or submitting an enquiry.
Existing awareness themes have helped introduce the clinic locally. The next phase shifts the focus from being seen to driving patient action.
Traffic ads will use relatable, educational, and trust-building angles to encourage website visits and service exploration.
Lead Generation ads will use consultation-led, service-specific messaging for people who are ready to ask questions or enquire.
The audit shows strong service coverage across cosmetic, Invisalign, implants, whitening, team personality, and dental education. The limitation is that the messaging can feel broad, which may reduce how clearly each ad speaks to a specific patient need.
Once Traffic and Lead Generation launch, the focus should move away from awareness and into campaigns designed to generate website visits and enquiries.
Run approximately 5 Traffic creatives per month across relatable, trust-building, and educational angles to encourage website visits.
Run approximately 5 Lead Generation creatives per month using consultation prompts, service-specific angles, and clear next steps.
Traffic creatives create interest and service exploration without repeating the current live ad themes. Lead Generation creatives focus on consultation questions and enquiry actions.
“Not sure where to start with your smile?”
Creates curiosity for people considering whitening, aligners, veneers, or other cosmetic treatment options.
“Haven’t been to the dentist in a while?”
Speaks to patients who are hesitant, overdue, or unsure about what to expect.
“Nervous about booking again?”
Speaks to people who need reassurance before taking the next step.
“What happens during a consultation?”
Explains the first step without overwhelming the viewer or overpromising outcomes.
“Have questions about your options?”
Encourages people to enquire about suitability and next steps.
“Wondering if clear aligners may suit you?”
Uses a single-service prompt for people considering discreet teeth straightening options.
The strongest videos for Magical Smiles should make the clinic feel approachable before asking people to enquire.
Campaign role: Traffic
Speak to people who have put off dental care and want a calm way to restart.
Campaign role: Traffic
Help people understand that treatment options depend on their needs and suitability.
Campaign role: Traffic
Plain-English educational content that answers one common concern at a time.
Campaign role: Lead Generation
Invite people to ask questions about their options and suitability without pressure.
This rollout focuses on paid campaign activity across June, July, and August, with creative refreshes each month to support consistent testing and enquiry growth.
The strongest paid audience is not everyone who needs a dentist. It is people who are curious, hesitant, comparing options, or ready to speak with the clinic.
People considering whitening, Invisalign, veneers, or cosmetic treatment options but still unsure where to start.
People who have been putting off a dental visit and need reassurance before taking the first step.
Families and households looking for a clinic that feels approachable, modern, and easy to contact.
People comparing implants, aligners, whitening, or cosmetic consultations and looking for a clear next step.
The goal is not just reach. The goal is to identify which messages create website visits, enquiries, and better booking conversations.